It seems like this might be Apple’s attempt at a version of alternative app stores, locked down by strict T&Cs.
I opened up the comments hoping to see discussion amongst the people here with strong feelings about Apple’s walled garden, but it seems I’m too early to the party.
“Apple has reached a new agreement with Tencent that will allow the company to process payments and collect a 15% commission on purchases made inside WeChat mini games and mini apps on the iPhone, establishing a major new revenue stream in China after over a year of negotiations, according to Bloomberg.”
> A qualifying mini app within the Mini Apps Partner Program is one that’s put out by a person or entity that’s not directly or indirectly controlled by you, nor under common control with you.
I don't understand; if it's put out by someone else, how do I participate?
As I understand it: Your app is a virtual arcade, that supports “mini app” arcade games published by other developers, that run inside your virtual cabinet.
I make a game for your arcade, and players pay cash to add credits to my game.
The status quo: Player pays £1, Apple takes their 30% cut, you get 70p, take another 30% cut, and give me 49p
What this programme entails: player pays £1, Apple takes a 15% cut, you get 85p, and hopefully pass on some of that extra money to me too.
The gotchas are:
1. it has to be your app and my mini game. This is about lightening the load of all the intermediaries, not about you cheesing an extra 15%
2. It has to be the player buying credits for my game specifically. If you sell “ArcadeBux” redeemable for credits on any game at your arcade, you’re not an intermediary, you’re the vendor.
I have not had a chance (or, frankly, the desire) to read the full Ts&Cs, but I wouldn't be surprised if you (as an app host), will shoulder some of the accountability for bad mini-apps.
tldr: it will let Apple charge a commission (although at 15%, it's half the normal 30% rate for the app store) on popular web app games embedded in to WeChat for the Chinese market
> although at 15%, it's half the normal 30% rate for the app store
15% is the normal rate for the App Store. Only developers earning above $1MM/yr through the App Store have to pay 30%, the vast majority of developers only pay 15%.
It's not "normal", you have to "apply" (and get auto-accepted) but won't get the rate if you don't know to do that. You'll also get permanently booted from it if you do some things like transfer ownership of an account (if you want to sell an app you made, IIRC you lose access to this program, even if the app makes under a million).
Another thing this is similar to is Google AMP, which provided predictible user experiences through heavy restrictions. I guess AMP is to Mini Apps what Google Glass is to Oculus.
It seems like this might be Apple’s attempt at a version of alternative app stores, locked down by strict T&Cs.
I opened up the comments hoping to see discussion amongst the people here with strong feelings about Apple’s walled garden, but it seems I’m too early to the party.
Maybe I'm cynical, but what I'm wondering is which country's regulation led to Apple being forced to do this
Apple is going to profit tremendously off this. They did it in part because they will make billions from WeChat.
And Roblox
> seems like this might be Apple’s attempt at a version of alternative app stores, locked down by strict T&Cs
Huh, I read it as them reüsing the code and contracts they built to partner with Tencent.
Could be. I’m not familiar with their Tencent contracts.
“Apple has reached a new agreement with Tencent that will allow the company to process payments and collect a 15% commission on purchases made inside WeChat mini games and mini apps on the iPhone, establishing a major new revenue stream in China after over a year of negotiations, according to Bloomberg.”
https://www.macrumors.com/2025/11/13/apple-deal-to-take-bill...
Yes but it is also a grab at WeChat, forcing them to transact through Apple with a new 15% cut
It’s also a grab at Grab, who just announced their mini apps a couple of weeks ago:
https://www.grab.com/sg/press/others/grab-launches-third-par...
No excitement here for any “discount” announcements—just cynicism about our device freedoms being restricted by two duopolies.
A duopoly
> A qualifying mini app within the Mini Apps Partner Program is one that’s put out by a person or entity that’s not directly or indirectly controlled by you, nor under common control with you.
I don't understand; if it's put out by someone else, how do I participate?
As I understand it: Your app is a virtual arcade, that supports “mini app” arcade games published by other developers, that run inside your virtual cabinet.
I make a game for your arcade, and players pay cash to add credits to my game.
The status quo: Player pays £1, Apple takes their 30% cut, you get 70p, take another 30% cut, and give me 49p
What this programme entails: player pays £1, Apple takes a 15% cut, you get 85p, and hopefully pass on some of that extra money to me too.
The gotchas are:
1. it has to be your app and my mini game. This is about lightening the load of all the intermediaries, not about you cheesing an extra 15%
2. It has to be the player buying credits for my game specifically. If you sell “ArcadeBux” redeemable for credits on any game at your arcade, you’re not an intermediary, you’re the vendor.
I have not had a chance (or, frankly, the desire) to read the full Ts&Cs, but I wouldn't be surprised if you (as an app host), will shoulder some of the accountability for bad mini-apps.
You must submit all the apps for review.
You are the developer of an app. A "mini app" is content created by a 3rd party that you import into your app.
The linked program ("Mini Apps Partner") is for you, not for the developer of the mini app.
Roblox model.
This article explains this new program for those (like me) who had no idea what a "mini app" was and why it matters: https://www.macrumors.com/2025/11/13/apple-announces-mini-ap...
tldr: it will let Apple charge a commission (although at 15%, it's half the normal 30% rate for the app store) on popular web app games embedded in to WeChat for the Chinese market
> although at 15%, it's half the normal 30% rate for the app store
15% is the normal rate for the App Store. Only developers earning above $1MM/yr through the App Store have to pay 30%, the vast majority of developers only pay 15%.
I assume WeChat is above the $1m/yr threshold
It's not "normal", you have to "apply" (and get auto-accepted) but won't get the rate if you don't know to do that. You'll also get permanently booted from it if you do some things like transfer ownership of an account (if you want to sell an app you made, IIRC you lose access to this program, even if the app makes under a million).
Forcing iPad support seems like tying. I wonder if this will finally get Instagram to release an iPad app.
They already did : https://www.inc.com/jason-aten/instagram-finally-gave-us-an-...
I expect this is also setting up for MCP marketplaces.
There was evidence of upcoming macOS updates adding MCP support at a system level across apps. The rules talk about "scripts", not only games or apps.
Another thing this is similar to is Google AMP, which provided predictible user experiences through heavy restrictions. I guess AMP is to Mini Apps what Google Glass is to Oculus.
Roblox still exempt, blatant favoritism continues